Does size matter?
The effect of Instagram influencer account size on post sentiment and resulting marketing outcomes

Referenced Papers

As required by the thesis regulations, you can find all referenced papers in this folder. To comply with copyrights, to access the pdf files, the password is the third word on page 13 of the thesis.

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Online Code Repository

All code and data used for the thesis is available for download here.

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Live Code Execution

To simplify the execution of code for the reader, the respective files are available via GESIS Notebooks / MyBinder.